Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Discover 8,000 Available Co-op Plans (January 3, 2019)
LSA Insider: “It’s important to kick-start the year off right by gathering accrual information and conducting plan research for your client’s 2019 co-op advertising plan. And Co>Op Connect has a complete suite of solutions available to help guide you along the way.”
Trust Was a Big Theme in 2018, It Will Be Again in 2019 (January 2, 2019)
LSA Insider: “Trust in political institutions, corporations, internet platforms and digital media is in serious decline. That’s one of the big digital themes of 2018 that will continue in 2019 and beyond.”
Voice’s Impact on Local: The Knowledge Graph, SEO, Paid Search (January 3, 2019)
Street Fight: “We know voice will play a major role in Local in 2019, as voice recognition software gets more sophisticated, “near me” searches skyrocket, and marketers wise up to where the voice-local opportunity really lies in the near future: smartphones.”
Retail in 2019: Store evolution, tech adoption and what it will take to win (January 3, 2019)
Marketing Land: “Retail is increasingly a stark tale of winners and losers. Holiday 2018 saw the best retail sales (online and off) in six years, according to MasterCard. In-store sales were up as much as 5 percent, while e-commerce saw almost 20 percent growth.”
Near Me Searching (January 3, 2019)
MediaPost: “Google recently revealed that “near me” mobile searches (e.g., “H&M near me” or “pizza near me”) have increased 200%. As mobile searching has exploded, it’s fundamentally changing the way people shop today. Uberall polled +1,000 holiday shoppers in the US + UK to find out. “
What makes people click on search ads? (January 2, 2019)
Search Engine Land: “Most surveys find that consumers aren’t aware of the difference between ads and organic listings in search results. But what about the consumers that are aware and acknowledge clicking on ads? What makes them click? A new survey from agency research firm Clutch set out to answer just that — across Google, Bing, YouTube and Amazon.”
