Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Report: 70 Predictions for 2019 from Local Marketing Experts (January 18, 2019)
LSA Insider: “This is LSA’s third year of compiling predictions (2017, 2018, 2019) about the local marketing ecosystem. This year we received more than 70 predictions on a wide array of topics from a diverse group of companies.”
What If Everything You Thought You Knew about Mobile Ads Is Wrong? (January 18, 2019)
LSA Insider: “There’s a mobile-marketing cliché that promises mobile ads can deliver the “right message at the right time and right place.” In that context and most marketing discussions, the focus is on customer journey touchpoints, audience targeting, relevance and location. Must less often is the discussion about creative or the role of brand awareness in driving customer engagement.”
Replay: Overcoming the All-in-One Sales Challenge (January 18, 2019)
LSA Insider: “There’s a great deal of buzz being generated regarding the difficulties of selling all-in-one digital marketing solutions to SMBs (small businesses). The challenge lies in showcasing the value of a full-stack solution to these SMB customers without complicating the landscape further.”
Google shares tips for success in Google News search results (January 17, 2019)
Search Engine Land: “Danny Sullivan, public liaison for Google Search, posted on the Google Webmaster blog some tips on how to succeed in Google News in 2019. “We’d like to offer some best practices and advice we hope will lead publishers to more success within Google News in 2019,” Sullivan wrote.”
New Study Reveals What People Are Buying Through Voice Assistants (January 17, 2019)
Search Engine Journal: “A study of US consumers reveals how they’re using voice assistants, and what types of products they’re buying. OnBuy.com analyzed findings from ‘VoiceBot.AI’, who surveyed 1,203 U.S. consumers to better understand the products and services they buy the most using a voice-assistant.”
