Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Local Ranking Factors: GMB Signals Most Important (December 12, 2018)
LSA Insider: “Each year, Moz surveys top local SEOs to determine the most important local search ranking factors. The survey reflects their experience and opinions about which ranking signals have the greatest influence.”
36 Important SEO Insights from Google This Year (December 12, 2018)
Search Engine Journal: “For the uninitiated, Google’s Webmaster Trends Analyst John Mueller generously runs Hangouts every other week where SEO professionals can get their burning questions answered. In 2018 alone, Mueller has provided us with hundreds of noteworthy answers that continue to inform our understanding of SEO.”
Email Places Fourth In Ad-Tech Spending, Third In Conversions: Study (December 12, 2018)
MediaPost: “Email takes up a relatively modest 10% of the average marketing budget. But it’s still respectable, and holding its own among other tactics, according to State of Adtech 2019, a study by Criteo.”
How Many Marketers in the US Use Facebook? (December 12, 2018)
eMarketer: “Despite all of the controversy surrounding Facebook, marketers are not leaving the platform. In fact, the number of US marketers using Facebook for marketing purposes increased slightly this year to 86.3%, according to eMarketer forecasts.”
Digital Ad Trends to Watch in 2019, Mobile to Account for 71% of Digital Ad Spend (December 11, 2018)
Street Fight: “Programmatic SSP PubMatic released on Tuesday morning an elaborate report detailing digital ad trends to watch in 2019. The highlights include a look into how mobile, video, and of course programmatic itself will continue to evolve in the coming year, reshaping the way brands reach customers.”
What email marketers should know about Alexa’s latest feature (December 11, 2018)
Marketing Land: “If millions of people start listening to Alexa read their email, email marketers will have to adapt to avoid deletion.”
