Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
8 Steps to a Better Google My Business Listing (December 14, 2018)
LSA Insider: “Out of the many free marketing tools available today, Google My Business is one of the most powerful. In order to gain the trust and traffic that Google can afford you, you must make sure your client’s Google my Business profile contains the information that both Google and it’s users are seeking.”
Loyalty is Fleeting, Consumers Say (December 14, 2018)
Marketing Charts: “Three-quarters of consumers across 5 key global marketers agree that they’re loyal to certain brands, but will move on as soon as they have a bad experience with them. So finds Acquia in a customer experience-themed report that finds tension between consumers’ desire for personalization and their concerns about data usage.”
Efficacy of Google Posts Drops Following Relegation to Bottom of Knowledge Panel (December 14, 2018)
Street Fight: “Following a seemingly arbitrary choice on Google’s part to move Posts to the bottom of the Knowledge Panel, their efficacy in boosting businesses’ local search presence seems to be dropping.”
Do men and women value online reviews differently? (December 14, 2018)
Marketing Land: “New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers.”
7 Key Takeaways About SEO This Year (December 14, 2018)
Search Engine Journal: “Obviously, for the foreseeable future, Google will keep on dominating the lives of SEOs. They’ll try to become even more dominant, possibly by leveraging AMP and the WordPress partnership.”
Consumers Shopping Earlier, Will Share Data In Return For Personalization, Study Says (December 13, 2018)
MediaPost: “Consumers are doing their Thanksgiving week shopping earlier than before. And they are willing to trade personal data for a better experience, according to a study by Qubit.”
TapClicks Receives Top Industry Accolades for Leadership in MarTech in 2018 (December 11, 2018)
Cision: “TapClicks has been included in Deloitte Technology Fast 500, Inc. 5000 and Red Herring Global 100 listing, which recognized the company’s strong growth and development of market-leading innovations in omnichannel marketing operations and analytics.”
