Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
POV: SMB Telesales Don’t Work, Need ‘Product-First’ Approach (November 12, 2018)
LSA Insider: “One of the highlights of last week’s Tech Adoption Summit in San Francisco was ThriveHive CMO Adam Blake’s thought-provoking discussion of SMB customer acquisition. The presentation was called, “Product First Go to Market Strategy.””
Study: Location Is Underprioritized When Seeking to Improve CX (November 12, 2018)
LSA Insider: “In many ways, customer experience (CX) is a new discipline largely made up of marketers seeking to understand the quality and effectiveness of all interactions a customer has with a business both before and after a purchase.”
Study: How Google Reviews, Star Ratings Impact Local SEO Rankings (November 12, 2018)
LSA Insider: “A recent study from BrightLocal explored Google reviews from over 93,000 businesses over 26 industries. The data included the number of reviews, average star ratings, as well as how both components factor into local rankings on Google.”
Tech Adoption Summit 2018: Some New Perspective on the SMB Landscape (November 12, 2018)
LSA Insider: “What makes building and selling innovation to small, local businesses so challenging? Bob Yakominich – Broadly’s Vice President of Sales and a veteran of American Express, Zip and CitySearch, among others – joined the Tech Adoption Summit to share some perspective.”
Detroit’s Waymark Chosen Over Lyft For “Best New Tech” Award at 2018 Digital Dealer Conference in Las Vegas (November 9, 2018)
WebsiteGear: “Eight-hundred of the highest-grossing auto dealers from across the country attend Digital Dealer to discover new technology each year. Waymark’s CEO Nathan Labenz pitched Waymark to attendees in a “Shark-Tank” style showdown.”
Voice tech like Alexa and Siri hasn’t found its true calling yet: Inside the voice assistant ‘revolution’ (November 12, 2018)
Recode: “Amazon recently announced a $60 voice-activated microwave, along with 10 other new products using its Alexa voice assistant. Roll your eyes if you’d like, but it’s the latest example of Amazon’s obsession with making Alexa — which first launched four years ago — ubiquitous, from the kitchen to the car.”
Why Are Retailers Hesitant to Explore Omnichannel Opportunities? (November 12, 2018)
Street Fight: “More than 90% of shoppers combine digital and physical channels on the path to purchase, and four in 10 online shoppers are using buy-online, pick-up-in-store (BOPIS) checkout options.”.
How AI Can Empower Ad Personalization (November 12, 2018)
eMarketer: “Marketers are hoping that artificial intelligence (AI) can help facilitate more effective ad personalization, according to a recent study. Asked about tactics they thought would be helpful but weren’t implemented, about a third of marketers pointed to several techniques related to creative personalization, including real-time ad assembly, multivariate testing and dynamic creative optimization.”
