Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Email Volume Spiked During Cyber Week: Study (November 30, 2018)
MediaPost: “Email volume rose by 26% on Thanksgiving and 23% on Cyber Monday year-over-year, according to a study by Salesforce based on holiday marketing activity by its clients.”
Mobile Devices Becoming the Most Important Shopping Tools for More US Consumers (November 30, 2018)
Marketing Charts: “Almost half of US adults (45%) agree that their mobile device is quickly becoming their most important shopping tool, marking a considerable jump from last year, when fewer than one-third (29%) felt that way. So finds GfK in its latest FutureBuy study [download page], which surveyed 1,000 adults in each of 35 countries.”
Many People Feel They Lack Control Over Their Personal Data (November 30, 2018)
eMarketer: “With data breaches a constant worry, many consumers don’t feel too confident in being able to control how their personal data gets used. According to a July 2018 survey by Mobile Ecosystem Forum of 6,500 smartphone users worldwide ages 16 and older, just 27% of respondents felt they had some control over how their personal data is used by mobile apps and services.”
Retail advertisers increased Facebook spend heading into Thanksgiving, study finds (November 30, 2018)
Marketing Dive: “The Kantar Media analysis is the latest indication that many marketers are shrugging off the string of controversies that have hit Facebook this year even as the latest scandal around the company’s internal reactions to its troubles was blowing up.”
Move over, Prime Day. Amazon’s Cyber Monday takes the crown (November 29, 2018)
Marketing Land: “Amazon’s inventory of superlatives may be running low. The online retail giant had its single biggest day of sales ever on Cyber Monday, according to Adobe Analytics, based on the number of products sold globally. This beats its Prime Day in July — which had previously been Amazon’s biggest sales day.”
