Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Replay: Yelp for Agencies — What You Need to Know (October 19, 2018)
LSA Insider: “During a recent webinar, John Carroll and Melanie Ricotta of Yelp explained the role of online reviews in the purchase process, as well as how Yelp works with agencies to help them utilize and succeed on the platform.”
How to Help Clients Turn Tricky Trolls into Positive Reviews (October 19, 2018)
LSA Insider: “While a negative review is never something to aspire to, it’s realistically not always possible to please everybody — no matter how hard a business tries. So, first of all, reassure your clients that an occasional negative review is normal and nothing to be feared.”
Hibu says Alexa Driving SMB Interest in Voice Search (October 18, 2018)
LSA Insider: “Hibu recently joined a growing list of marketing services providers benefitting from Yext’s listings management and direct syndication of local business data to Amazon’s Alexa.”
Consumers say they want much more control over their personal data (October 18, 2018)
MarTech Today: “91 percent of survey respondents expressed a desire to have more control or block companies from using their personal data.”
BIA: Advertising Accounts For Two-Thirds Of Marketing Budgets (October 18, 2018)
MediaPost: “BIA Advisory Services released on Thursday its 2018 Survey of Advertising and Marketing report, which suggests that businesses with 500 or more employees spend on average $4.48 million for advertising and $2.18 million on promotions.”
Google My Business Insights adds branded search reporting (October 18, 2018)
Search Engine Land: “Google added a new metric in the local Insights report where you can see how many people search for your brands related to your company.”
