Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Q&A with Mike Blumenthal about GatherUp and the State of Reviews (October 28, 2018)
LSA Insider: “The review management company co-founded by Mike Blumenthal, GetFiveStars, recently changed its name to GatherUp. Greg Sterling caught up with Mike to find out what prompted the name change and about his perceptions of major trends in the online reputation segment.”
Google CEO: Local-Mobile Search Grew 50% Last Year (October 28, 2018)
LSA Insider: “Google Maps was introduced in 2005. And sometime before that, Google had started to offer localized results in search. Yet it wasn’t until the introduction and mainstream adoption of the iPhone and Android that Google began to focus in a very serious way on location and online-to-offline consumer behavior.”
Amazon Tests Search-Based Retargeting, The First Time Its Search Data Leaves Its Walls (October 29, 2018)
AdExchanger: “Amazon is testing a program that lets advertisers use search queries to retarget across the web, according to agency executives briefed about the pilot program.”
Untangling the Location Data Ecosystem (October 29, 2018)
Street Fight: “The location data ecosystem is maturing. We’ve played in this space from its earliest days and have always embraced the promise that is increasingly being delivered upon.”
AI-Driven Marketing Boosts Engagement And ROI: Study (October 26, 2018)
MediaPost: “Marketers are losing out if they fail to employ artificial intelligence to send targeted email, according to “ROI Of AI Marketing: 4 Levers For Cross-Channel Success,” a study by Blueshift.”
