Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Q&A with David Mihm on Why He’s Joining ThriveHive (October 23, 2018)
LSA Insider: “Earlier today ThriveHive and David Mihm announced that he would become the new VP of product strategy for the company. I’ve known David for years and consider him one of the most thoughtful people working in local arena. He’s also pretty independent.”
Study: 70% Have Tried Voice Commands, but Only 33% Use Them Daily (October 24, 2018)
LSA Insider: “Despite reports that smart speaker ownership is projected to reach 76.5 million in 2020, many consumers are hesitant to utilize voice commands regularly, according to recent data from Social Lens Research.”
How marketers can produce content that keeps up with the pace of personalization (October 24, 2018)
Marketing Land: “Personalization campaigns require content. Lots of it. So much, in fact, that earlier this month, Adobe released a study that showed that marketers are struggling to develop enough content to fuel effective personalization campaigns.”
Bing exec: Microsoft’s AI is giving it the ‘right to innovate’ (October 24, 2018)
Search Engine Land: “Microsoft’s eight-year process to build an AI backbone for its search platform Bing is positioning the company to innovate for the benefit of marketers, one company executive said Wednesday.”
Visual Search Speaks Loud And Clear For Ecommerce (October 24, 2018)
MediaPost: “Aaron Kessler, Raymond James analyst, in a research report released Wednesday wrote how companies like Alibaba, Amazon, eBay, Facebook, Google, Houzz, Pinterest, and Wayfair continue to move toward offering visual search for ecommerce.”
