Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
All About Leads — How to Find a Hook that Won’t be Ignored (August 17, 2018)
LSA Insider: “If you want a business to thrive, getting its regular customers back through the door is only half the marketing battle. You also need to concentrate on finding new potential customers for your clients — or leads.”
Why GDPR Is Just the Tip of the Iceberg (August 17, 2018)
LSA Insider: “I’d anticipated at the beginning of this year that we may be reaching a tipping point where privacy regulation that can have a significant impact on businesses gains real traction in the U.S. Indeed, we are half way through the year and there have been some major developments.”
Google Tries To Clarify How It Tracks Location When Setting Is Off (August 17, 2018)
MediaPost: “A revised Google Account help page updated on Thursday tries to clarify how Google tracks mobile phones on certain apps even when the location history is off.”
The Vast Majority of People Say They’re Shopping Across Channels (August 16, 2018)
Marketing Charts: “Very few Americans limit their shopping to exclusively online (5%) or offline (10%) channels, according to a report from Periscope By McKinsey. The survey – which included more than 1,000 US respondents ages 18-70 – found that more than half (56%) shop equally online and offline.”
Alexa-Cortana voice integration speaks its first words (August 16, 2018)
Mobile Marketer: “Microsoft and Amazon have just raised the stakes in the battle for voice technology supremacy. The integration of Cortana and Alexa aligns two big-name, widely-used voice assistants from two very big technology companies.”
Google Posts added to local packs for some branded queries (August 16, 2018)
Search Engine Land: “Google Posts normally only show up as an option within a local knowledge panel, but here it is showing up on the local 3-pack.”
Who’s really winning the smart speaker market, Amazon or Google? (August 16, 2018)
Marketing Land: “Earlier this week, Strategy Analytics released its Q2 global smart speaker shipments report. The data showed Amazon still as the global market leader, but with Google gaining, followed by Alibaba, Apple, JD.com and others.”
GroundTruth Teams With Technomic To Track Restaurant Sales Across 200 Brands (August 6, 2018)
GeoMarketing: “GroundTruth is working with restaurant sales tracker Technomic to get a better sense of of how specific times of day and menu items are performing, as the location ad marketplace seeks to provide more insight than foot-traffic analysis can show.”
