Daily News: LSA’s Place Conference NY 2018, Voice Integration for Brands, Digital Marketing Spend
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 87% of Shoppers Begin the Purchase Process Online — Up from 71% in 2017 (August 29, 2018) LSA Insider: “A recent study of 6,000 shoppers from Publicis.Sapient and Salesforce revealed that 87% begin […]
Study: 87% of Shoppers Begin the Purchase Process Online — Up from 71% in 2017
Although the popularity of shopping via digital channels has become increasingly popular, shopping in-store continues to be an important component of the purchase process. Consumers are still opting for in-store purchases over online, however, when repeat purchases are made, consumers tend to shift to the ease and convenience of online marketplaces (i.e. Amazon). A recent […]