Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Study: 62% Will Visit a Store 2 or More Times Before Making a $250 – $750 Purchase (July 5, 2018)
LSA Insider: “According to a recent Blis survey of 2,000 consumers, 62% said they would visit a store two or more times prior to making a $250 – $750 purchase. Breaking it down further, 45% said they would make two to three visits before buying, 10% said four to five visits and 7% said five or more visits.”
How is Wearable Tech Going to Change Local Search? (July 5, 2018)
LSA Insider: “Wearable tech sales, proportional to voice searches made, is estimated to double to a total of 86 million units sold by 2021.”
Surviving the Retail Apocalypse (July 5, 2018)
GeoMarketing: “We’ve all heard about the retail apocalypse and the supposed demise of malls. It’s a familiar refrain: chains expanded too fast, and malls, especially in the mid-tier, are overbuilt and dying. E-commerce is eating into brick & mortar shopping.”
Mobile Social Set To Overtake Mobile Search In Ad Revenue (July 5, 2018)
MediaPost: “In fewer than five years, nearly seven out of every 10 digital ad dollars will go to mobile, according to a fresh forecast from Forrester.”
Facebook launches video marketing tool (July 5, 2018)
Search Engine Watch: “In an effort to help brands and businesses on Facebook connect, partner up, and make deals with creative content producers, the service is launching a tool called Brand Collabs.”
5 Things Google Ads can now do automatically (July 3, 2018)
Search Engine Land: “Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how ‘smart’ automation works and what PPC professionals and account managers can do to further improve results.”
Yelp can’t be forced to take down libelous reviews, court rules (July 3, 2018)
The Verge: “The decision overturns a lower court’s ruling against Yelp, affirming rules that shield internet platforms from legal liability over users’ posts.”
