New Podcast: “Art of the Demo”
Josh Melick, co-founder and CEO of Broadly, has small business in his DNA, with parents who were small business owners and a resume filled with stops at leading SMB-focused companies. After stints at Ingenio, YP and DemandForce, Josh and fellow engineer Assaf Arkin founded Broadly in 2013 with the mission of helping small-businesses generate more customer […]
Weekly News: Wearable Tech & Local Search, Mobile Location Data, Tighter Data Rules for Marketers
Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How is Wearable Tech Going to Change Local Search? (July 5, 2018) LSA Insider: “Wearable tech sales, proportional to voice searches made, is estimated to double to a […]
Daily News: The Retail Apocalypse, Facebook’s Video Marketing Tool, Google Ads Automated Tools
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 62% Will Visit a Store 2 or More Times Before Making a $250 – $750 Purchase (July 5, 2018) LSA Insider: “According to a recent Blis survey of 2,000 consumers, 62% said they […]
How is Wearable Tech Going to Change Local Search?
Consumer search is evolving. We’ve already seen the change from desktop/laptop search to mobile search, and now we’re seeing the change from mobile search to voice search. Alpine.AI has estimated that about 1 billion voice searches are already being made on a monthly basis by users, and ComScore is predicting that 50% of all searches […]
Study: 62% Will Visit a Store 2 or More Times Before Making a $250 – $750 Purchase
Usage of digital channels for local business discovery is the norm, and some argue that online shopping will eventually lead to the demise of traditional brick and mortar retail. However, research suggests that there’s still an abundance of consumers who prefer to both research and conduct purchases in-store, especially for higher value items. According to […]