Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Google Assistant Updates & What Voice Search Means for SEO (June 4, 2018)
LSA Insider: “As an off-the-cuff statement, it might be tempting to say that, ten minutes after Google debuted, people were already trying to manipulate search results.”
Are Brands Wasting Ad Spending Due To Poor Location Targeting? (June 4, 2018)
GeoMarketing: “The challenge associated with inaccurate location data is a perennial problem that brands, agencies, and platform companies have tried to mitigate with various attribution solutions.”
Study: For voice shopping, Google Assistant edges ahead of Amazon Alexa (June 4, 2018)
Mobile Marketer: “RichRelevance’s survey suggests that voice-enabled shopping is still in its infancy, and that consumers still feel more comfortable with being able to see images of products before making a purchase.”
Report: 71% of Retailers Now Leverage Location Data for Advertising (June 4, 2018)
Street Fight: “According to a new report by WBR Insights and Future Stores, sponsored by the location data technology firm Blis, nearly eight in 10 retailers now partner with third-party data providers to collect geolocation data, and 71% are leveraging location data for advertising purposes.”
Time Spent With Traditional Media Drops As Mobile Internet Use Blossoms (June 4, 2018)
Marketing Charts: “People around the world are expected to spend about 8 hours a day consuming media this year, representing a 12% jump from 2011, says Zenith in a new media consumption forecast.”
Google Posts testing different design and functional treatments in the search results (June 4, 2018)
Search Engine Land: “Google is testing new variations of how it shows Google Posts from local businesses in the search results.”
Voice Commerce Holds Promise, Yet Shoppers Are Skeptical (June 1, 2018)
eMarketer: “A long with visual search, chatbots, and augmented and virtual reality, voice commerce has been on retailers’ radar as the next big thing.”
