Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
AR Grows While VR Slows (June 5, 2018)
LSA Insider: “Mixed reality is a term that encompasses both augmented reality (AR) and virtual reality (VR). But the two technologies appear to be headed in the opposite direction.”
Most Local Merchants Unfazed by Facebook Controversies, Though Some Signs of Trouble (June 5, 2018)
Street Fight: “Most local merchants aren’t changing their Facebook marketing plans, despite the controversies surrounding the social network, according to a brand new Street Fight survey.”
Study: 80% of Gen Z like shopping in-store, but turn to e-commerce for convenience (June 5, 2018)
Marketing Dive: “As the Criteo research reveals, there’s a close but complex relationship between online and in-store shopping among Gen Z, which make up about a quarter of the population and have growing purchasing power.”
The Future Of Voice Control: Amazon Echo Exceeds 30 Million Devices Installed (June 4, 2018)
GeoMarketing: “The role played by voice-activated smart speakers in the home continues to expand, according to Mary Meeker’s 2018 Internet Trends report.”
The Key To Great Customer Experience: Make Your Brand More Visible On Mobile (June 4, 2018)
Forbes: “Mobile devices are rapidly turning into personal assistants that no longer just help users with their contact lists and to navigate traffic. They now recommend restaurants, shops, events and, of course, good deals.”
70% Of Consumers Have Never Used Voice Assistant To Search For Products (June 4, 2018)
MediaPost: “Consumers are skeptical of voice assistant shopping apps, which probably explains why the majority of Americans have not yet used voice search or voice assistants to shop.”
