Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
NinthDecimal Launches Toolset to Identify True Growth Metrics (May 22, 2018)
Street Fight: “The omnichannel marketing platform NinthDecimal announced major changes to its measurement platform this morning, as it launches new KPIs designed to provide insights into what’s driving customer growth and acquisition for brands.”
Will location-based marketing change in the era of GDPR? (May 22, 2018)
Mobile Marketer: “While the location-based opportunity is driving growth in the U.S., the market is not without its own challenges.”
How to survive Google’s new local search world (May 21, 2018)
Search Engine Land: “Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and shares tips on how to keep your local business visible in the search results.”
Quality location intelligence is a keystone of modern marketing (May 21, 2018)
HERE 360: “The Local Search Association Conference for 2018 (LSA18) brings together marketing agencies, brand planners and advertising executives of all levels. The key factor for this year: location.”
Business intelligence startup Cuebiq raises $27 million to accelerate growth and support the advancement of data privacy initiatives (May 18, 2018)
Tech Startups: “Founded in 2015 by Antonio Tomarchio, Walter Ferrara, and William Nespoli, the New York-based Cubeiq is a leading location intelligence and consumer insights company leveraging the largest database of accurate and precise location data in the U.S.”
Report: Cost to drive store visits varies widely by category, mobile most efficient channel (May 18, 2018)
Marketing Land: “It cost nearly $55 to drive one incremental retail customer, while each customer visit to convenience stores cost less than $2.”
