#LSA18: Reviews & Rankings – 2018 & Beyond
Business reviews and ratings are increasingly inevitable. Whether companies proactively request feedback or simply allow it to trickle in, consumers are eager to share their experiences online, and understand the power and influence of their opinions. With Customer Experience positioning itself increasingly at the forefront of business evolution, how are ratings and reviews affecting markets, […]
#LSA18: The New Market for SMB Services
The New Market for SMB Services panel featured a great mix of perspectives from leaders in the solution market with a cohesive message. Consumers are driving the change and demanding personalization. SMBs need to navigate and offer the same level of engagement with consumers as the Amazons of the world. It’s up to technology and […]
#LSA18: Are the Next Digital Marketing Managers Going to be Robots? Probably.
The adoption of AI is on the rise everywhere — but will it become reliable and pervasive enough to actually become a member of your marketing team? The answer from today’s “How Will AI Change Digital Marketing?” panel is a resounding yes. They advise that companies start to prepare now by laying the groundwork in […]
2018 Ad-to-Action Award Winners Announced at #LSA18 in Chicago
Today, the Local Search Association (LSA) announced the winners of the fifth annual Ad-to-Action Awards at the LSA18 Conference in Chicago. The program highlights the best and brightest in the local and location-based marketing industry. With over 90 entries submitted to this year’s competition, the finalists represented an array of exceptional companies, agencies and technology […]
#LSA18: When is an App not Just an App? When It’s Part of Zoho One
The day’s featured speaker, Zoho President Raj Sabhlok was introduced by Charles Laughlin, Project Lead for LSA’s TAI (Tech Adoption Index). From its roots in network management software 22 years ago, Zoho has evolved into a multinational online services provider with some 35 million users worldwide including many SMBs. (Notably, this has been accomplished while […]
#LSA18: CX Is a Balance Between Machine & Human Insights
Nishat Mehta, President of Iri took the stage at LSA18 to discuss the customer experience and how businesses can meet the ever-changing consumer demands and maintain customer loyalty. According to Mehta, the customer experience is a “balance between machine-centered insights and human-centered insights.” Combining these visions is the pathway toward a successful customer service approach. […]
#LSA18: Google My Business – New Features Preview
Over the last few months, Google My Business has introduced various new ways for businesses to stand out on Google and connect with their customers. It’s now easy to create and share content on Search and Maps by creating Posts that show up when people find your business. You can also post frequently asked questions […]
#LSA18: Thriving in the New Local Marketplace
There’s never been a better time to be part of the marketing world. We’re in the midst of a digital transformation that is changing the way we live, play, do business and shop for products and services. We’re communicating in new ways and, as a result, companies are connecting with customers in new ways. Think […]