Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
New Report: The Future of SMB Websites as ‘Local Data Hubs’ (April 26, 2018)
LSA Insider: “Small business websites are extremely important to the consumer path the purchase. Recent LSA data found that 71% of US consumers used a company website in the past month to obtain local business information.”
Facebook: 6 Key Stats about the Size of Its (SMB) Business (April 26, 2018)
LSA Insider: “Yesterday Facebook announced first quarter revenues of $11.97, the majority of which ($11.8 billion) was advertising-related. The company reported that it has 2.2 billion monthly active users and 1.4 billion daily active users.”
Report: Millennials least influenced by retail advertising, most active tech adopters (April 26, 2018)
Marketing Land: “The bar is getting higher for retailers, and most of them won’t clear it.”
U.S. Adults Use YouTube Over Facebook, Instagram (April 26, 2018)
GeoMarketing: “Crafting video ads and native video content on the platform appears a smart play for marketers — regardless of the age group they’re targeting.”
Study: 21% of marketers pull back ad spend due to poor digital measurement (April 26, 2018)
Marketing Dive: “The report, “Engage at Every Stage: An Investigation of Video Activation,” was conducted with ViralGains and found that 70% of brand leaders said that negative news headlines have impacted their budgets.”
