Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Study: Websites Are Most Used Channel When Researching Products (February 28, 2018)
LSA Insider: “On average, consumers spend nearly a third of their day engaging with digital content via various devices including smartphones, laptops, tablets, etc.
Multifaceted featured snippets begin rolling out in Google search results (February 28, 2018)
Search Engine Land: “Google updated the search results features with an expanded featured snippet targeting broad and nuanced queries.”
Six steps to improving your local search strategy (February 28, 2018)
Search Engine Watch: “The competition between online and brick-and-mortar stores is heating up, and local search optimization can become a decisive factor in how a site ranks locally.”
CX is Still Marketers’ Top Opportunity, but Social Outperformed Expectations Last Year (February 28, 2018)
Marketing Charts: “Optimizing the customer experience continues to be the most exciting opportunity for digital marketers and e-commerce professionals around the world, per results from Econsultancy and Adobe’s latest Digital Trends report.”
Why You Shouldn’t Panic About Unofficial Google Updates (February 28, 2018)
Search Engine Journal: “Is Google purposely hiding what they are doing in order to protect their algorithm?”
Are consumers burning out on social media? (February 27, 2018)
Marketing Land: “Let’s not forget that social media has made a positive impact on how we interact with people, how we consume interesting and timely content, and how we share important moments in our lives.”
Get back to basics: New Forrester report lays out priorities for mobile marketers (February 26, 2018)
MarTech Today: “Marketers are encouraged to shore up their mobile programs and not to be distracted by the “shiny objects” of emerging tech.”
