Daily News: GoDaddy Acquisition, Structured Data for Local SEO, Local Search Industry Optimism
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. GoDaddy Acquires Main Street Hub, Now Offers Social Management to Its 17MM SMBs (January 24, 2018) LSA Insider: “Located in Austin, Texas, Main Street Hub provides small businesses with an all-in-one source for managing […]
GoDaddy Acquires Main Street Hub, Now Offers Social Management to Its 17M SMBs
GoDaddy is set to acquire social media marketing company Main Street Hub for $125 million. Main Street Hub, which focuses on marketing automation, CRM, social media, and reputation management, helps GoDaddy broaden its already vast cloud platform. The acquisition is expected to close in the second quarter of 2018. Current Main Street Hub co-CEOs and […]
Study: 35% of Voice Assistant Users Have Made a Purchase Using Their Device
For marketers, adopting optimization tactics for voice search is still low on the priority list. One study said 62% of marketers said they were “not likely” to make voice search part of the marketing strategy. However, new data suggests voice tech is increasingly being used to make purchases and marketers need to get ready for […]