Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Apple Search Ads App Showing Strength in Downloads (October 27, 2017)
Search Marketing Daily: “Less than a year from its launch, Apple Search Ads now ranks No. 3 and No. 4 in the universal non-gaming and gaming power rankings, respectively, in AppsFlyer’s Performance Index report released this week.”
SEO Ranking Factors in 2017: What’s Important and What’s Not (October 26, 2017)
MarketingLand: “What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action.”
Why Brands Should Care About Mobile Performance Marketing (October 26, 2017)
Mobile Marketer: “In the age of mobile and an omni-channel brand presence where shoppers seamlessly transition between online, mobile and in-store visits, there is another — and more measurable — approach to advertising that can be equally valuable for brands: performance marketing.”
Survey: Most Consumers Unaware that Paid Influencer Posts are #Ads (October 26, 2017)
MarketingLand: “A new influencer marketing study from Open Influence shows that celebrities on social media are effective in getting consumers to buy things. However, most consumers also don’t fully understand when they’re seeing sponsored content.”
Cumulus Media Turns Radio Hosts Into Video Endorsers (October 26, 2017)
Digital News Daily: “Cumulus Media is launching C-Endorsement Videos, which will enable its local radio hosts to appear in video advertising.”
Twitter Bans Russia Today and Sputnik from Advertising on Its Services (October 26, 2017)
TechCrunch: “Twitter has banned Russian media companies Russia Today (RT) and Sputnik from advertising on its service after it found that both had “attempted to interfere with the [2016 U.S.] election on behalf of the Russian government” using the social network.”
