LSA17: Automation, AI & Back Office Integration
What are the trends and technology developments that will shape the next phase of small business digital marketing? How will automation, AI and back office integration affect advertiser acquisition and retention? A panel at LSA17 discussed how emerging technologies are going to continue to shape the digital marketing landscape. The panel featured a couple of […]
LSA17: Who Owns the Last Mile?
A small number of large platforms have come to dominate the mobile Internet: Google, Facebook, Apple, Amazon and Microsoft. How can publishers utilize these platforms but still advance their brands and have direct relationships with consumers? Four panelists debated this vexing issue this morning at LSA 17 in San Diego: Perry Evans, Founder & CEO, Closely; John Koetsier, Mobile […]
LSA17: Will Voice Assistants Change Local Search?
“Voice search and virtual assistants are now used by millions of people every day. They’re changing the way we find local information, interact with digital devices and, soon, conduct commerce. What changes in user behavior should marketers, publishers and brands understand and how can they prepare for a future in which as much as 50% […]
LSA17: Managing Innovation – Meeting KPIs While Building the Future
Innovation is not optional. But how can organizations promote innovation in ways that don’t have them chasing shiny objects? When should you embrace technology and how can you create environments where experimentation, risk taking and even failure can co-exist with accountability and KPIs? The following panelists explored these questions at LSA17 this afternoon in San […]
LSA17: Location Data in Action
Technology today is making coveted online to offline attribution more accurate and is providing more insight than ever before. Ninth Decimal’s LCI (Location Conversion Index) is the latest innovation in attribution helping both prove the ROI of marketing campaigns as well as providing critical data to improve future campaigns. Key to the LCI is the […]
LSA17: Local Marketing Data That’s Solving Attribution
Over the past 6 months the local marketing industry has seen a proliferation of advanced features pop up on listings across the board. Yelp recently released a chat feature allowing consumers to chat directly with a store owner from a listing. Starbucks launched their mobile ordering feature, allowing consumers to order their beverage from mobile […]
LSA17: The Evolution of Location
Location data has come a long way in a relatively short period of time. From the “Starbucks Coupon” fantasy of early mobile-location targeting to new predictive use cases, xAd Chief Product Officer Shashi Seth provided insights into the past, present and future of location at LSA17 this morning. Here is a brief recap of some […]
LSA17: Building the Real-World Graph
Marianna Zaslavsky, VP of Data Partnerships at Unacast, the largest proximity data platform, presented the Real World GraphTM. Unacast works with companies that deploy beacons, geo-fences, Wi-Fi and other sensors in hotels, retail stores, quick service restaurants, airports, stadiums, auto dealerships and many other commercial venues. The data that is generated when phones interact with […]
LSA17: How Chick-fil-A Created Culture of Risk-Taking & Thinking Differently
Chick-fil-A’s journey to becoming one of the nation’s most iconic franchises contains lessons for every business. Steve Nedvidek, who has been with the company almost 30 years and whose title Innovation Specialist can’t be fully appreciated until you understand that journey, shared the story of how Chick-fil-A rose from a 24 hour diner to a […]