Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
LSA’s Small Biz Marketing Bootcamp Continues in 2017: Call for Sponsors (October 31, 2016)
LSA Insider: “The 2017 MarketingBitz Bootcamp (formerly LSA Bootcamp) will make stops in Atlanta, Nashville, New York City, Phoenix and Toronto.”
Survey: After Reading a Good Review, Most Consumers Visit SMB Websites (October 31, 2016)
LSA Insider: “More than 60% use a search engine to find reviews rather than navigating to a particular review site.”
To aid marketing attribution, LeadsRx launches one tracking pixel to rule them all (October 31, 2016)
VentureBeat: “LeadsRx has launched its 2.0 product that includes, among a raft of significant updates, a universal tracking pixel that promises to solve the attribution problem for marketers.”
Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts (October 31, 2016)
Marketing Land: “Brands are spending to drive offline sales, but not partnering with retailers or properly measuring the in-store impact of digital.”
Acquisio Leads the Way in Innovation, Recognized for its Investments in Machine Learning Technology (October 31, 2016)
Press Release: “Award-winning performance marketing solution leverages recent accolades to build out machine learning innovation.”
Survey Offers Traditional Retailers a Mobile Blueprint for Survival (October 29, 2016)
LSA Insider: “83% used their smartphones as part of in-store shopping; only 17% said they didn’t use their smartphones in stores.”
