Daily News: No Such Thing As “Perfect Attribution,” Facebook Marketplace, Problem with Opting In
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 3 in 4 Marketers Think “Perfect Attribution” Is Impossible (October 3, 2016) LSA Insider: “Digital marketing efficacy remains unclear with no definitive method for determining how digital impacts bottom lines.” Facebook launches Marketplace, […]
Study: 3 in 4 Marketers Think “Perfect Attribution” Is Impossible
The number of marketers realizing the power of location data and tech for digital attribution continues to grow. However, many remain engaged in methods such as last-click, first-click, post-click, first-touch etc. A new Econsultancy study produced in association with AdRoll (featured on MarketingCharts) surveyed 590 marketers in the UK, France and Germany, finding that almost […]