Daily News: Zenreach Seeking Resellers, Facebook’s “Offers,” PC Search Queries are Down
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Zenreach Using Wi-Fi, Location & POS to Automate Marketing & Track Store Visits (August 31, 2016) LSA Insider: “With automated email marketing, location intelligence, a mobile ad network, POS integration, SMS and social opportunities […]
Zenreach Using Wi-Fi, Location & POS to Automate Marketing & Track Store Visits
Local marketers have realized that measuring digital marketing performance isn’t as simple as counting clicks. However, many still struggle with attribution. A number of businesses have emerged to address this problem by leveraging new technologies, the proliferation of mobile devices and now Wi-Fi. Zenreach is one of those loop-closing companies and has received a lot […]