Daily News: 8M Beacons Globally, Microsoft Acquires Genee, Google Local Business Cards
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. State of Beacons: 8 Million Proximity Sensors Deployed Globally (August 22, 2016) LSA Insider: “The number of beacons and proximity sensors continues to grow quarter by quarter, and a number of interesting advertiser, venue […]
State of Beacons: 8 Million Proximity Sensors Deployed Globally
The number of beacons and proximity sensors continues to grow quarter by quarter, and a number of interesting advertiser, venue and retailer use cases have emerged as well. Last week, Unacast CEO and Co-founder Thomas Walle and Greg Sterling gave a webinar presentation on “The State of Beacons and Proximity Marketing.” Greg set the stage discussing the […]