Daily News: Snapchat Isn’t Just for Teens, Publisher Worries, Localizing Back-to-School Campaigns
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Placed Study Shows Snapchat Isn’t Just For Reaching Teens (August 16, 2016) LSA Insider: “Many marketers see Snapchat as an app for teens but a new study showed that wasn’t the case.” How Marketers […]
Placed Study Shows Snapchat Isn’t Just For Reaching Teens
Digital publishers, agencies, platforms and brands put themselves at a disadvantage when making decisions based on assumptions or limited data. Targeting based on only a few data points or simplistic thinking can lead to a narrow or inaccurate view of customers or where to reach them. Following up on its recent Pokémon Go user study, […]