Daily News: CVS Pilots Google Beacon Program, Instagram Stories, SMBs Focus on Social Content
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. CVS Reaching “Nearby” Shoppers with Google’s Beacon Program (August 3, 2016) LSA Insider: “Google’s Nearby initiative brings scale to beacon programs that have been hindered by lack-luster app downloads.” Why Local Businesses Should Treat […]
CVS Reaching “Nearby” Shoppers with Google’s Beacon Program
In early June, Google introduced Nearby, the company’s Android beacon and app program that allows businesses and retailers to send messages to nearby shoppers via the Google Play app. A few weeks later, CVS agreed to pilot the program. The Nearby pilot is an expansion on existing beacon programs for the pharmacy and retailer. Working […]