Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Facebook Messenger Platform gets updated: here’s what you need to know (July 1, 2016)
Marketing Land: “Facebook Messenger Platform has been updated, and new resources have been made available to bot developers.”
TomTom And Sensewhere Form Alliance To Uncover Hidden Places On Digital Maps (July 1, 2016)
GeoMarketing: “This collaboration aims ferret out those GPS ‘black spots’ and bring location based services indoors.”
Machine learning for large-scale SEM accounts (July 1, 2016)
Search Engine Land: “Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns.”
Online news sites get 80% of their readers from two sources: Facebook and Google (June 30, 2016)
Business Insider: “Facebook is now the number-one source of referrals to news sites, according to January-February 2016 data from Parse.ly, a digital media analytics provider. Google is right behind it, and the two of them together provide almost 80% of all traffic to news sites.”
SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch (June 30, 2016)
Search Engine Land: “Columnist Amy Bishop shares details from a session at SMX Advanced in which panelists discussed how to best collaborate with cross-functional teams to build integrated paid search and paid social strategies.”
What the heck is going on with Google Keyword Planner? (June 30, 2016)
Search Engine Land: “Technical glitches and close variants (sometimes) come to Keyword Planner.”
