Daily News: Many Read But Don’t Write Reviews, Most Disliked Ad Types, Beacon Performance Data
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Many Consumers Read Reviews But Don’t Write Them (July 21, 2016) LSA Insider: “While the majority consult reviews ‘most of the time’ (30%), the majority ‘rarely’ write them (35%).” Could the ‘Smart Home’ […]
Study: Many Consumers Read Reviews But Don’t Write Them
Word of mouth is one of the most powerful forms of marketing for any brand or small business. Online reviews and ratings in many ways is word of mouth for the masses. As a result, it’s no surprise reviews are influencing purchase decisions for the majority of consumers. According to a recent Ask Your Target Market (AYTM) survey, […]