LSA16: Live Panel of SMBs Share Marketing Pain Points
We’ve gotten great feedback from SMBs who have participated in LSA’s SMB Bootcamp. We interviewed small businesses from our SMB Bootcamp in Austin earlier this year helps answer what small businesses really want in their marketing. Check out the video below to hear their answers. We also had an SMB Bootcamp in San Francisco this […]
2016 Ad-to-Action Award Winners Announced
With 100 entries this year, the competition was fierce for the 2016 Ad-to-Action Awards. The finalists represented a variety of interesting agencies, publishers, tech providers and more. The program seeks to highlight innovation in the local marketing and advertising space and celebrate forward thinking solutions, campaigns and marketing technology. We announced our winners today at […]
LSA16: Redefining the SMB Product Suite
In comparing the results from two separate surveys, one directed at industry and one directed at SMBs, it’s apparent that there’s a broad discrepancy between what marketers think SMBs need and what SMBs really want. Over 82% of those in the industry felt that an effective local marketing strategy must address every stage of the […]
LSA16: Yelp Has 100,000 Paying Advertisers
In an interview with Yelp COO Geoff Donaker, we learned that Yelp reaches over a third of US adults and is closing in on 100 million reviews. But more interesting than that is how the company is facilitating engagement with businesses on the platform, akin to customer relationship management (CRM) tools. As it relates to […]
LSA16: What is the Next Phase of Local (SMB) Sales?
Churn continues to be a tremendous challenge in the local (SMB) marketing space. One of the panelists from a session at LSA16 on SMB sales said that SMB advertisers churn because they had unrealistic expectations and/or they don’t understand or see the value of the marketing product/solution they purchased. Moderated by Neal Polachek of BuzzBoard, […]
LSA16: How ReachLocal Boosted Retention by 50% in 12 Months
2014 was a challenging year for ReachLocal. The company had made changes to both sales and customer relationship processes that were not successful and as a result, ReachLocal suffered in both client and employee retention. ReachLocal made a much more successful shift in 2015. Boosting retention by 50% in one year is an incredible and […]
LSA16: What Google Data Says About Small Business Advertiser Churn
So much of our attention, even at our conference is on client acquisition. But Kristin Coit of Google said that it costs 5-10 times more to get a new client than to retain one. During Kristin’s session at LSA16, we learned that Google is trying to help marketers tackle the problem of churn and has […]
LSA16: 11 Common PPC Mistakes
During a panel of pay-per-click (PPC) experts at LSA16, the group talked about the most common local PPC mistakes that are being repeatedly made and shared some tactics for improving efficiency and success with these campaigns. Panelists included Ben Gibson of AdMax Local, Brad Petersen of MatchCraft, Marc Poirier of Acquisio and Nate Young of […]
LSA16: $1B in Local Services Spending Runs Through Thumbtack
At LSA16 this morning, Jonathan Swanson, co-founder and president of Thumbtack, said that when starting the company’s marketplace for local service providers, the local market was very intimidating and competitive. But today, around a billion dollars in spending on local services runs through the platform and millions in investor dollars are validating the company’s entrance […]
LSA16: CEOs React to Local Marketing Predictions for 2016
To kick off the show, LSA President Neg Norton moderated a panel of CEOs who reacted to a video of local marketing predictions for 2016. The panel included Julien Billot of Yellow Pages Digital & Media Solutions, Norm Hagarty of DAC Group, Manish Patel of Brandify and Sharon Rowlands of ReachLocal. Here are the predictions the […]
2016 Ad-to-Action Awards: Who’s Going to Win?
Today at LSA16, the 20 finalists for the 2016 Ad-to-Action Awards were on display for the audience in attendance at the Westin St. Francis in San Francisco. Check out all of the finalists below and stay tuned for the winners.