From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments, here are the top ten most popular posts from Q4 2015:
- Is It Time to Stop Talking About How Complex “Local” Is? (November 9, 2015)
One of the strategies businesses in the “local” space use to win new clients is highlight the complexity of the specific area they operate in and then explain how their organization can help. But it may be time to move away from this strategy. - Is Facebook Becoming a CRM Platform for SMBs? (December 8, 2015)
In its quest to become an all-encompassing marketing solution for local businesses, Facebook announced a number of new tools and messaging features for Pages. - Boom: Facebook Finally Launches Local Search (December 15, 2015)
Facebook has released a new local search site where users can also browse categories such as “plumber,” “event planning,” “automotive” and so on. - Study: 45% of Consumers Snub Businesses with Poor Mobile Website (October 20, 2015)
39% of consumers will look for a competitor and 6% will completely refuse to do business with company that provides a “disappointing” mobile website experience. - 5 Local SEO Metrics to Get Right in 2016 (December 10, 2015)
Here are the most important local SEO metrics that you need to know about when analyzing marketing efforts in 2016. - Will Offline and Store-Visit Tracking Become Mandatory? (November 13, 2015)
The use of beacons, some check-in mechanism (i.e., Belly), tight geofencing or other approaches will likely become a standard way of giving local business owners more data on traffic patterns to their locations. - CRM: Selling SMBs Something They Don’t Yet Know They Need (October 24, 2015)
Online booking, online ordering, mobile payments, mobile messaging, mobile loyalty capabilities will relatively soon start differentiating businesses that offer these things from those that don’t. - Facebook Pursuing Channel Partners to Reach Deeper into SMB Market (October 19, 2015)
Facebook is following Google’s lead in seeking to develop a network of channel partners that can help the company penetrate more deeply into the SMB market. - Survey: Agencies Using Automation Tech to Combat SMB Churn (December 1, 2015)
75% of the SMB agencies either agreed or strongly agreed that their campaign management technology has enabled their organization to significantly reduce customer churn. - 12 Local Sales & Market Predictions for 2016 (December 17, 2015)
During this webinar Greg Sterling, VP of strategy and insights at LSA, and Neal Polachek, board advisor at BuzzBoard, explored the validity of 12 different 2016 predictions related to the local sales, marketing and commerce spaces.
