Daily News: Maintaining NAP Consistency, New LSA16 Workshop, Measuring Customer Engagement
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more. Call Tracking & Local SEO: Top 5 Tips to Maintain NAP Consistency (January 29, 2016) LSA Insider: ““Here are the top five recommendations for using call tracking in local SEO while maintaining name, address and phone number (NAP) […]
LSA16: Just Added Sales Executive Workshop, Offers 10 Fundamentals for Successful Sales Orgs
Sales and retention in the local marketing and advertising space remain a challenge for many organizations. A number of sessions at LSA16 will address local media sales. But we felt attendees would benefit from a deeper dive into successful sales management practices and tactics. For this reason, we are excited to announce that we have added […]
Call Tracking & Local SEO: Top 5 Tips to Maintain NAP Consistency
Earlier this month, CallRail and LSA presented a webinar entitled, “Calls, Local SEO & Mobile Search: What You Need to Know in 2016.” It discussed how to successfully implement call tracking while avoiding potential SEO problems. It also shared fascinating data on which media channels are driving the most calls and explored the impact of […]