Daily News: SMB Facebook Ad Spend, Business Leaders Growing Marketing Budgets, Consumers & Mobile Pay
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more. Facebook Gaining Local Search Momentum (January 28, 2016) LSA Insider: “While Facebook is not about to revolutionize local search overnight, it is gaining momentum.” Data: 56% of Business Leaders Expect to Grow 2016 Marketing Budgets (January 28, 2016) […]
Data: 56% of Business Leaders Expect to Grow 2016 Marketing Budgets
Despite economic uncertainty, over half (56%) of business leaders plan to increase their marketing budgets in 2016 — mostly in digital. According to the Selligent and StrongView study, email is one of the biggest drivers of this increase, with 6 in 10 expressing plans to increase email marketing budgets. Beyond email, the channels seeing the […]
Facebook Gaining Local Search Momentum
We have all been waiting for Facebook to make a big splash in local search. Instead, we have been hit with a few small ripples here and there over the past several years. Whether it was the launch of “Graph Search” or “Nearby Places”, Facebook has generated buzz in the industry without having any substantial […]