Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
New House Speaker May Push for Tax Reform that Impacts Advertising (December 4, 2015)
LSA Insider: “Tax reform and the promise of lower taxes could have a significant impact on the advertising industry.”
MMA’s Top Mobile Trends Of 2015 (December 3, 2015)
GeoMarketing: “This year major retailers began using geo-behavioral data to interact with consumers more personally rather than simply delivering information based on real-time geo-fences, for example.”
Wayfindr Is Building An Open Standard For Indoor Navigation By Beacon (December 3, 2015)
TechCrunch: “A project to probe the viability of using low power Bluetooth Beacon technology as an aid for indoor navigation has been awarded a $1 million grant from Google.org to broaden and accelerate its development.”
IAB Report: Mobile, Digital Shopping Habits Differ Between Age Groups (December 3, 2015)
Mobile Marketing Watch: “While people in the 18 to 34 year old cohort focus on smartphones for retail activity, their parents (ages 35-54) primarily prefer tablets.”
Google Nukes the Local Pin for One Boxes? (December 3, 2015)
Blumenthals: “Google is not showing the local pin next to the web result for searches that return One Boxes. Whether brand or key word based. The Knowledge Panel is still returned for the search.”
Brandify To Marketers: Hire A Chief Location Officer (December 3, 2015)
GeoMarketing: “Brandify CEO Manish Patel proposes that local business conditions suggest having a single point person who can balance both the engineering and the advertising ends, arguing that the disciplines of online-to-offline chores require a hybrid between the tech and branding practices.”
