Daily News: Marketers Not Personalizing Effectively, SMBs Slightly More Optimistic, 5 Mobile SEO Predictions
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Consumers Want Personalized Messages, Marketers Not Delivering (December 18, 2015) LSA Insider: “While 66% of marketers think that they are doing an excellent or very good job at personalizing marketing messages, only 31% of consumers report that companies […]
Consumers Want Personalized Messages, Marketers Not Delivering
While 66% of marketers think that they are doing an excellent or very good job at personalizing advertisements or marketing communications, only 31% of consumers report that companies are consistently doing so according to a study by Forrester. Forrester’s paper, The Contextual Marketing Imperative (Oct. 2015) surveyed 1,200 consumers and 200 marketing professionals at large […]