From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments, here are the top ten most popular posts from Q3 2015:
1. Google Shakes Up Local Search Results (September 17, 2015)
In a slew of recent updates, Google has revamped how they display local listings within the search results.
2. How Will Facebook and LinkedIn Respond to the Rise of Local Networks Nextdoor and Alignable? (September 21, 2015)
This morning small business social network Alignable announced second round funding of $8 million. This brings the company’s total funding to $12 million.
3. Google: 52% of SMB Customer Churn Is Controllable, 48% Is Not (August 27, 2015)
However the the 48% “uncontrollable churn” figure is a big number. It means that there are large numbers of SMB account terminations that shouldn’t be factored into calculating a churn number.
4. Data: ‘Silent Majority’ More Likely to Generate Positive Reviews (August 24, 2015)
Paff explained that based on Customer Lobby‘s experience and data that most SMB customers are happy but not well represented among online reviews.
5. 3 Months Later: Measuring Impact of Google’s Mobilegeddon Search Algorithm Change (July 17, 2015)
recent studies based on a broad look at the impact of Google’s algorithm change confirm the importance of mobile sites.
6. Camilyo Offers SMB Marketing Providers All-in-One, Omni-Channel Marketing Platform (July 8, 2015)
Camilyo makes seamless omni-channel marketing, previously only available to bigger brands, accessible to small business owners.
7. Chart: 76% of SMBs Prefer Working with 1 Marketing Provider (September 10, 2015)
According to a survey of over 700 SMBs, three in four SMBs would prefer to work with a single marketing provider or individual, but the reality is about two in four work with 2-5 providers.
8. Intuit Getting Rid of Demandforce After $420+ Million Buy 3 Years Ago (August 21, 2015)
I had been hearing rumors for some time that Demandforce was going to be sold. Small business financial software provider Intuit purchased the company for roughly $424 million in 2012. Now it’s being sold along with a couple of other Intuit products (thanks @localseoguide @rajnijjer).
9. Enhanced Content: The Local Search Data Gap (July 27, 2015)
Studies have shown that 97% of people are searching on sites like Google to get this type of specific local business information and yet a majority of businesses continue to ignore the value in providing this enhanced content through their local listings.
10. SMBs Get 17 Sales Calls a Month, Answer Less Than 6 (September 23, 2015)
SMBs feel bombarded by sales inquiries. According to a 2015 survey by Borrell Associates, SMBs in the US receive 17 sales calls per month but take fewer than six.
