Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
Top 10 Articles on LSA Insider from Q3 2015 (November 17, 2015)
LSA Insider: “Based on article views, shares and comments, here are the top ten most popular posts from Q3 2015 on the LSA Insider blog.”
How Shoppers Want to Communicate with Brands Away from PCs (November 17, 2015)
eMarketer: “Print ads were US internet users’ preferred way to stay in touch with brands and retailers when away from a computer.”
UK Consumers Search for SMBs (November 17, 2015)
eMarketer: “Search is the top digital discovery tool for SMB customers.”
Report: Executive Survey on Hyperlocal Tech and Tactics (November 16, 2015)
Street Fight: “Street Fight wanted to get a quick snapshot of what’s on the minds of companies selling technology and services into the hyperlocal media and commerce marketplace.”
Will Fraud, Waste & Ad Blocking Drive More Outcomes-Based Ad Models? (November 16, 2015)
Marketing Land: “The ability to measure offline store visits and sales may help propel CPA also.”
Foursquare Joins Apple Maps Data Sources As Company Builds Out Ecosystem (November 16, 2015)
Search Engine Land: “Apple continues making slow and steady improvements to Maps.”
GeoMinds: Death of The Specialist: The Evolution of Cross-Platform Advertising (November 16, 2015)
GeoMarketing: “Specialization is inadequate for an increasingly cross-platform world; last year, 53 percent of advertisers sold cross-platform packages to clients.”
