Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

Video: Attendee Reactions from LSA’s 2015 Conference (October 16, 2015)
LSA Insider: “In anticipation of the 2016 LSA Conference, here are some comments from previous attendees.”

Ending Decade Of Litigation Court OKs Google Book Scanning As “Fair Use” (October 16, 2015)
Search Engine Land: “A three-judge panel for the US Second Circuit Court of Appeals has definitively ruled that Google’s full-text book scanning is “fair use” and thus protected from claims of copyright infringement.”

Use mobile data to drive effectiveness of offline marketing: Dstillery exec (October 16, 2015)
Mobile Marketer: “Armed with mobile user data, marketers are able to create more specific audiences that can enhance their out-of-home and direct mail marketing.”

6 Strategies for Improving Email Pitches to SMBs (October 16, 2015)
Street Fight: “1. Include differentiating information in the email subject line. 2. Lead with a free service. 3. Use the names of existing clients. 4. Include your company’s mission. 5. Set an implementation plan. 6. Follow up after each milestone.”

MMA ‘Demystifies’ Location Data, Works Towards Standardizing Collection And Transparency Practices (October 15, 2015)
GeoMarketing: “The Mobile Marketing Association is working with the Media Rating Council to create standards and best practices for counting and calculating the quality of location data and mobile campaign metrics related to driving in-store traffic.”

Bing Ads Remarketing Now Available For Search And Shopping Campaigns (October 15, 2015)
Search Engine Land: “Retarget to past site visitors when users search on Bing or Yahoo.”

Facebook Launches Small Business Solutions Partner Program With AdRoll, Constant Contact (October 15, 2015)
Marketing Land: “The new badge program aims to make it easy for SMBs to extend their marketing efforts to Facebook.”

Dstillery Adds Self-Serve Ad Tools, Explores Ways Of Weeding Out Bad Geo-Data (October 15, 2015)
GeoMarketing: “Marketing tech provider Dstillery has added to its tech stack with dedicated demand-side platform and data management platform functions.”