Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:
Mobile Email Engagement Grows (August 25, 2015)
Marketing Charts: “Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users. That may now be changing.”
Seven Best Practices for Content Management (August 25, 2015)
LSA Insider: “Here are some best practices that you may want to consider to achieve your digital marketing goals using a content management system.”
Moasis Debuts New Ad Platform, Seeks to Connect With Consumers’ Context (August 25, 2015)
Street Fight: “Today marks the unveiling of the company’s new platform, Moasis for Advertisers, which promises a one-stop shop for collecting and predictively analyzing valuable location-related data like weather, nearby events, and traffic.”
Facebook’s Ad Platform For SMBs Has Come a Long Way, But Still Has Room to Grow (August 25, 2015)
Street Fight: “Facebook hasn’t really mastered the game yet, and it’s crucial to understand where the platform is succeeding — and where it must improve.”
Digital Media Key to Co-Op Program Growth, but Brands Lag (August 25, 2015)
eMarketer: “Digital marketing is changing the cooperative advertising landscape and offering both brands and local businesses new opportunities to reach customers.”
Data: ‘Silent Majority’ More Likely to Generate Positive Reviews (August 24, 2015)
LSA Insider: “Paff explained that based on Customer Lobby‘s experience and data that most SMB customers are happy but not well represented among online reviews.”
Mobile Readers Abound; the Ads, Not So Much (August 24, 2015)
Wall Street Journal: “Traditional and online publishers are struggling to cash in on their surging mobile traffic, raising questions about their future growth as consumers increasingly turn to smartphones and tablets for media.”
Google Goes After The App Interstitial: Protecting Consumers Or Its Own Search Monopoly? (August 24, 2015)
Search Engine Land: “After users cross the bridge from mobile Web to apps, they likely don’t go back. This presents an existential threat to Google’s core business of search.”
