Daily News: Boosting SEO with Video, Indoor Location Combats Retail Walk-Outs, Pinterest Used In-Store
Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: The Rise of Video: 8 Tips to Boost Your Site’s SEO With Video (August 17, 2015) Search Engine Land: “Consumers are responding to video ads — and local businesses can take advantage of this effective marketing tool.” Indoor Location: […]
Search Engine Land: Ways to Use Video to Boost SEO and ROI
While video has faced past obstacles of complex production and prohibitive cost, technology and mobile devices now make video more accessible than ever. Consumer demand for video continues to soar and it is estimated that video will constitute 80% of all internet traffic by 2019. Video ad spending is expected to double in that same […]
Indoor Location: Combatting the Billions Lost in Retail Walk-Out Sales
With an estimated $608 billion lost in retail walk-out sales in 2014, retailers are utilizing technology to help encourage customer loyalty and engagement and facilitate sales. Driven by the mobile device, the indoor location space is at the forefront of this movement. During last week’s webinar, Nathan Pettyjohn, CEO of Aisle411, defined the indoor location […]