TapClicks Lands Platform Deal with Nexstar

TapClicks announced this week that Nexstar is now using its Marketing Operations Platform.

San Jose-based TapClicks is a cloud software company that provides marketing operations, analytics, and reporting solutions to media companies, digital marketing agencies, brands, franchises, as well as HIPAA-covered entities. The Marketing Operations Platform is TapClicks’ flagship product. It provides business intelligence capabilities including SEO, social, and PPC reporting. The platform also provides automated order entry, set up and approval workflows, and marketing performance analysis. It also creates interactive visual reports and presentations.

Nexstar is a division of Nexstar Media Group, a media company with 198 TV stations in 116 markets. It owns the WGN America cable network.

Multi-channel Reporting Cited

Nexstar’s CRO for digital singled out the platform’s ability to measure performance across multiple channels.

“Our clients demand flexibility across a multitude of channels and sources,” Lori Tavoularis, Nexstar’s Chief Revenue Officer, Digital Division, said in a statement. “With TapClicks, we now have a streamlined platform for orders and to deliver coherent cross-channel reporting. TapClicks assists with managing all the complexity and allows us to focus on campaign performance.”

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“We are excited to provide Nexstar Inc. an industry-leading end-to-end marketing operations platform that delivers seamless automation for campaign fulfillment and measurement. The TapClicks platform allows Nexstar Inc. to deliver a unified self-service platform to agencies and advertisers for data warehousing, distribution, analytics, and reporting,” Daryl McNutt, SVP Marketing, TapClicks told Localogy Insider.

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One of this deal’s most notable features is its self-service component. It gives Nexstar clients a unified view of display, social, OTT activities, as well as other media channel campaigns. Another important feature is that it gives Nexstar’s sales and operations teams the ability to improve campaign workflow and reporting.

Additionally, the Marketing Operations Platform delivers aggregates data from more than 4,600 sources. It also includes fully automated solutions for data warehousing, distribution, analytics, and reporting.

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