TikTok’s new Spark Ads let advertisers boost the distribution of organic posts. This is meant to engender greater ad engagement through a vessel that flows with, rather than interrupts, TikTok’s UX.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Far on the simplicity side of the website-builder spectrum is Boston-based Fisherman. The company just raised $1 million to eliminate friction from SMB presence, or what it calls the “No Effort Web.” We examine.
Yelp today announced a fairly significant structural expansion to its ad products. For the first time, it’s offering ad placement and management for campaigns that happen outside of Yelp’s own four walls. We examine details and dynamics.
Brookfield Properties is beginning to offer AR ad inventory throughout its shopping centers. This involves making 150 million square feet of “airspace” available for virtual ad placement. How will this play out and what’s the opportunity in geolocated AR? We examine.
Those who follow Yext know that it is on an ongoing quest to answer consumers’ questions directly. Its Answers line of products eschews the common search paradigm of link-based results. We discussed with CDO Christian Ward at Localogy Place.
TikTok has made a rather sizable update to its signature format: longer videos. The company announced last week that it’s rolling out the option to create videos up to 3 minutes in length. What will this mean for SMBs? We examine strategic takeaways.
Recovery is in the air. We can all feel it just walking down the street or entering the grocery store. But beyond anecdotal evidence, how are local economies recovering? We round up the latest evidence.
Earlier this week, we wrote about the strategic drivers for Amazon’s continued ad revenue growth. Is its competitor Shopify following it down that same path… and for similar reasons? We examine the evidence.
Local business digital marketing firm Scorpion has announced that it’s now a Yelp Advertising Partner. This signals the latest move in Scorpion’s expansion to new consumer touchpoints — in this case tens of millions of Yelp users.
One of the ongoing tech stories of the past few years is how Amazon continues to nip at the heels of the “duopoly.” And its working, considering Amazon’s latest ad market share and revenue growth figures. We examine.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
You’ve likely heard the term ‘conversational commerce.’ This refers to marketing, sales and customer service that happens over messaging channels. This a North Star for Facebook’s Channing Hancock Christensen who we interviewed at Localogy Place.
Shopify has signaled visual shopping ambitions through its latest acquisition: AR startup Primer. This will let it go deeper into home services and decor with a tool that lets merchants better exhibit their wares. We examine the details and drivers.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
How is TikTok emerging as not only a cultural phenomenon but an SMB marketing channel? We tackle these questions in an interview with TikTok itself — the topic of this week’s Place Rewind.
Joining an already-vibrant week for startup M&A and funding, Uberall announced a double shot: $115M in funding and the acquisition of fellow location-marketing firm MomentFeed. We examine drivers & strategic takeaways
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Facebook has taken the next step towards democratizing conversational commerce. Its Messenger API for Instagram gives SMBs a one-stop-shop for managing customer interactions across Facebook, Messenger and Instagram. We dive into the details.
After covering Google and Snap’s latest mapping updates, we turn attention to Apple’s latest. Announced at WWDC, this includes several evolutions to Apple Maps such as graphical detail and 3D navigation.
