Recovery Roundup: Local Spending Surges
Recovery is in the air. We can all feel it just walking down the street or entering the grocery store. But beyond anecdotal evidence, how are local economies recovering? We round up the latest evidence.
Recovery is in the air. We can all feel it just walking down the street or entering the grocery store. But beyond anecdotal evidence, how are local economies recovering? We round up the latest evidence.
Earlier this week, we wrote about the strategic drivers for Amazon’s continued ad revenue growth. Is its competitor Shopify following it down that same path… and for similar reasons? We examine the evidence.
Local business digital marketing firm Scorpion has announced that it’s now a Yelp Advertising Partner. This signals the latest move in Scorpion’s expansion to new consumer touchpoints — in this case tens of millions of Yelp users.
One of the ongoing tech stories of the past few years is how Amazon continues to nip at the heels of the “duopoly.” And its working, considering Amazon’s latest ad market share and revenue growth figures. We examine.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
You’ve likely heard the term ‘conversational commerce.’ This refers to marketing, sales and customer service that happens over messaging channels. This a North Star for Facebook’s Channing Hancock Christensen who we interviewed at Localogy Place.
Shopify has signaled visual shopping ambitions through its latest acquisition: AR startup Primer. This will let it go deeper into home services and decor with a tool that lets merchants better exhibit their wares. We examine the details and drivers.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
How is TikTok emerging as not only a cultural phenomenon but an SMB marketing channel? We tackle these questions in an interview with TikTok itself — the topic of this week’s Place Rewind.
Joining an already-vibrant week for startup M&A and funding, Uberall announced a double shot: $115M in funding and the acquisition of fellow location-marketing firm MomentFeed. We examine drivers & strategic takeaways
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Facebook has taken the next step towards democratizing conversational commerce. Its Messenger API for Instagram gives SMBs a one-stop-shop for managing customer interactions across Facebook, Messenger and Instagram. We dive into the details.
After covering Google and Snap’s latest mapping updates, we turn attention to Apple’s latest. Announced at WWDC, this includes several evolutions to Apple Maps such as graphical detail and 3D navigation.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
GroundTruth today announced the full rollout of its OTT/CTV ad targeting and attribution technology. This is powered by GroundTruth’s geo-contextual and audience targeting tech, but extends it to consumers’ living rooms.
What’s the latest from Snap Maps? It recently announced a structural enhancement known as “layers.” Think of this as different data sets in the map that you can toggle on and off (food, events, etc.) depending on your interests.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
SMB sales & operational platform GoSite today announced a slate of executive hires, including talent from Amazon, Paypal, and GoDaddy. This level of perspective is hoped to advance GoSite’s product and ongoing market penetration in the SMB sector.
As we continue to digest and break down the takeaways from Google I/O, one area that saw notable updates is Google Maps. Being central to local commerce, mapping impact the ongoing evolution of SMB marketing. We examine the latest.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.