Public Policy
New House Speaker May Push for Tax Reform that Impacts Advertising
As we head into election season, partisan political agendas are being set. But one issue has historically received bipartisan support – tax reform. And that
Big Data
FTC Pushes for Stronger Data Security Practices
Data breach has been big news lately. And with big data dictating that more information be collected and stored, it seems inevitable the trend will
mobile
Legislation in Illinois Seeks to Regulate Use of Geo-Location, Search History Data
The use of marketing information such as location and search history to target audiences and serve up more personalized shopping experiences has helped small businesses
Advertising Tax
Ad Industry Targeted in New Tax Reform Efforts
Making money in advertising is a much tougher business these days unless you are Google or Facebook. USA Today reports that the New York Times
native advertising
Increased Legislative Activity Related to Publisher Liability, FTC Gives Warning
At the Local Search Association (LSA), we have seen increased activity in legislation seeking to impose publisher liability for any content a publisher distributes or