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beacons, consumer behavior, indoor location, location analytics, mobile, proxbook, proximity marketing, Research & Data, Tracking & Attribution, unacast

beacons

Data: 76% Are Using Beacons for Location Analytics

Millions of beacons are deployed globally and the number continues to grow. A new study found that that the most common use case for these

beacons

State of Beacons: 8 Million Proximity Sensors Deployed Globally

The number of beacons and proximity sensors continues to grow quarter by quarter, and a number of interesting advertiser, venue and retailer use cases have emerged