Foursquare
Foursquare Upgrades Location Data Accuracy
Location data engine Foursquare recently updated its Geosummarizer model to improve the location accuracy of its point of interest data. Foursquare says this will substantially
Foursquare
Foursquare Beefs Up Places API
Foursquare continues to add features to its flagship Places API to embolden brands’ and developers’ location-based capabilities. The latest is a new autocomplete endpoint, and we examine strategic takeaways.
Foursquare
Foursquare Acquires Unfolded to Buttress Location Data
Foursquare today announced the acquisition of Unfolded for an undisclosed sum. This continues Foursquare’s assembly of its location intelligence platform, as well as ongoing M&A
3D Mapping
What “Near Me” Means in 3D
Like a spouse who completes your sentences, Google predictively adds “near me” to just about anything you type in the search bar. It’s a natural
Gimbal
NextNav and Gimble Team Up for 3D Location Data
Gimbal has partnered with NextNav to incorporate its signature Z-axis location data. This will give Gimbal’s brand and retail customers a better understanding of their customers’ movement patterns. We examine.
Acquisitions
GroundTruth Acquires Self-Service Ad Platform
The location-advertising company GroundTruth has acquired an SMB-focused self-service ad platform called Addy. So why this and why now? GroundTruth cited the steady growth in
Foursquare
How COVID-19 Changed the Way Consumers Dine Out
The restaurant industry has been hit hard by the pandemic – between lockdowns, social distancing, restrictions around indoor dining, and mandated operating hours, many foodservice
location data
Learnings from Black Friday 2020 location data trends
Black Friday, traditionally one of the busiest shopping days of the year, provides an opportunity to analyze consumer shopping behaviors and derive insights that can
Dataplor
dataPlor Raises $4 Million to Grow Emerging Markets Location Data Platform
Location data provider dataPlor has secured $4 million in funding to expand its operations in Latin America, with longer-term ambitions in Southeast Asia. The company
indoor location
Zenreach Using Wi-Fi, Location & POS to Automate Marketing & Track Store Visits
Local marketers have realized that measuring digital marketing performance isn’t as simple as counting clicks. However, many still struggle with attribution. A number of businesses
artificial intelligence
How AI & Location Insight Can Solve the Franchise Analytics Problem
Franchises are equipped with a unique position in the local business landscape. Individually operated, they serve an immediate geographic area and often function as a small,
Big Data
YP’s Audience Cartography to Bring Location “Stories” to Brands
Location data’s prominence in the advertising and marketing world continues today with a new announcement from YP. The company released information on Audience Cartography, its process for
foot traffic
MarketPlace Discovery: A New Real-Time Foot Traffic Tool from xAd
Who brings in more foot traffic: Macy’s or Kohl’s? What day and at what time is there the most foot traffic at Target? Which other
bad data
How Small Businesses Can Maximize Their Impact Using Mobile Location Data
Everywhere you turn, conversations about digital marketing are hyping mobile as the absolute must-have marketing channel. While talk about capitalizing on mobile data collection and
local media
LSA Members in the Business of Local: xAd
xAd helps brands harness the power of accurate location data to produce measurable results from mobile advertising. Through award-winning location technology that is precise, measurable