Facebook Archives

How to Leverage Facebook Stories at Scale

Localogy Insider invites experts in a field relevant to our community to share practical advice on how to do the business of local better. In

expert take

Avoiding the Pitfalls That Hamper Facebook Ad Performance

Localogy Insider invites experts in a field relevant to our community to share practical advice on how to do the business of local better. In

Facebook

How to Use the Facebook Pixel

LSA Insider periodically invites experts in a field relevant to our community to share practical advice on how to do the business of local better.

cloud kitchens

ICYMI: What’s New in SMB Tech

“ICYMI (in case you missed it) What’s New in SMB Tech” is a periodic series on LSA Insider that curates and offers brief commentary on

Acquisitions

Google-backed Indian “Concierge App” Dunzo Raises $45 Million

Dunzo, a Google-backed Indian rough equivalent to DoorDash has raised a $45 million D round, bringing its valuation to $200 million, according to Tech Crunch.

Facebook

Google Pushes into HR Software Market with Hire

Google has pushed its way into the HR software space with Google Hire, a tool that helps SMBs recruit talent. The idea behind Hire is

Facebook

Facebook Live & Snapchat: Emerging Social Tools with Local Marketing Promise

Fresh from his keynote at Social Media Marketing World, serial entrepreneur and superhuman social media expert Joel Comm hit the stage at Rio SEO’s Local

Alignable

50% of SMBs Don’t Advertise on Facebook, 31% Spend

Since 2012, organic reach on Facebook has steadily declined, making it harder for small businesses to reach followers and new prospects without paying to do

Annual Conference

LSA16 Agenda to Kick-Off with Facebook, Constant Contact, Google

The LSA16 Conference in San Francisco March 7-9 will kick off with interesting discussions with some prominent players in the local space: Facebook, Constant Contact

Facebook

Data: 19% of SMBs Have Paid for Social Media Advertising

While many studies have shown the importance of social media for SMB marketing efforts, specifically Facebook, there appears to be a population of “early adopters”