using tiktok
Amazon

Amazon Gets Inspiration From TikTok

Amazon’s new Inspire feature is meant to drive eCommerce product discovery and purchases using TikTok-style videos. It takes shape in a short-form video and photo feed that’s meant to allow shoppers to find new products and ideas.

eCommerce

Shopify Acquires Primer to Go Deeper on AR

Shopify has signaled visual shopping ambitions through its latest acquisition: AR startup Primer. This will let it go deeper into home services and decor with a tool that lets merchants better exhibit their wares. We examine the details and drivers.