Annual Conference
10 Best Practices for Improved Co-op Advertising Sales
The opportunity with co-op is huge. LSA often talks about the $35 billion in co-op ad dollars that go unused each year. Actually utilizing these funds, however,
Annual Conference
LSA’s First Co-op Conference: Attendance Is Limited to 50
Despite increasing interest and awareness, co-op marketing funds remain dramatically underutilized in the “local ecosystem.” Estimates show that about $35 billion of nearly $70 billion
co-op advertising
8 Steps to Selling Co-Op Advertising to Local Advertisers
Many local media organizations are either not getting the most out of co-op advertising or completely ignore these funds. Various industry estimates indicate the market
Ad-Builder
Acquisition Makes LSA One Stop Shop for Co-Op Advertising
A few weeks ago LSA acquired Ad-Builder and the company’s primary products Recas and Creative Outlet. To help audiences from both companies better understand the acquisition
Acquisitions
Webinar: LSA + Ad-Builder – What It Means for Your Business
Please join the Local Search Association (LSA) for an exclusive webinar presentation next Friday, June 3 from 2:00 pm – 3:00 pm ET. The Local
Acquisitions
Why LSA Acquired Ad-Builder (Recas, Creative Outlet)
Co-op advertising is a large and underutilized source of marketing funds for local retailers and dealers, provided by brands and manufacturers to promote their products
Boosting Local Awareness with Co-Op Funds this Holiday Season
As we head into the holiday shopping season, merchants can expect heavy mobile device usage by consumers, who have put smartphones at the center of
co-op advertising
What is Co-Op Advertising and How Does It Work?
The amount of co-op advertising funds that go unused each year is substantial – $14 billion according to a recent Borrell Associates study. In addition,
5 Underused Marketing Strategies with Big Payoffs
The recent revelation that $14 billion in co-op advertising dollars go unused each year made me wonder what other areas of marketing are underutilized. Co-op
co-op advertising
Data: 69% of Co-Op Advertising Programs Offer Digital Marketing Funds
According to a recent study by Borrell Associates, co-op advertising programs in North America will be worth roughly $36 billion this year. Some estimates put